To develop a new communication strategy for sparkling wine brand – Marengo.

To rejuvenate the brand’s audience and completely change the demand space – to deliver to TA that sparkling wine is a drink not only for festive occasions but for every day need.

We have developed a new communication platform «Play with every day» for Marengo sparkling wine. The platform inspires to live easily, playing, enjoying, and choose a drink for your mood. Whatever your mood today, you will surely find a Marengo taste that will support it.

Creative message of the campaign is – How is your mood?

We found a new visual identity for the brand: extraordinary faces, real emotions, dynamic clip editing for a rhythmic electronic track and bright motion graphics that adds mood and creates vivid and playful atmosphere of sparkling wine.

Hang out, walk, love, go crazy, chill and share!

Client: Bayadera Group
Creative Director: Ket Nebomanka
Copywriter: Andrii Lazarenko
Art Director: Vlada Golovina​​​​​​​

Production: Bro Pro

Thank you so much!
Waiting for your feedback